LG OLED77C66LA 77" OLED evo AI C6 4K Smart TV (2026)

Experience premium home entertainment with the LG OLED77C66LA 77-inch OLED evo AI C6 4K Smart TV. Featuring LG's advanced OLED evo display technology, the powerful α11 AI Processor Gen3, Brightness Booster Pro, and immersive Dolby Vision® and Dolby Atmos®, this flagship TV delivers exceptional picture quality, intelligent performance, and ultra-smooth gaming for movies, sports, and next-generation consoles.

Key Features

• Massive 77-inch OLED evo 4K Ultra HD Smart TV
• Hyper Radiant Colour Tech delivers vibrant, lifelike colours
• Brightness Booster Pro enhances brightness and image clarity
• α11 AI Processor 4K Gen3 with Dual AI Engine optimises picture and sound
• Perfect Black and True Colour technology for exceptional contrast
• Native 120Hz refresh rate with up to 165Hz Variable Refresh Rate (VRR)
• NVIDIA® G-SYNC® Compatible and AMD FreeSync™ Premium for smooth gaming
• AI Picture Pro intelligently upscales content to stunning 4K resolution
• AI Sound Pro with Virtual 11.1.2 channel surround sound
• Dolby Vision® and Dolby Atmos® cinematic entertainment
• Award-winning webOS smart platform
• Built-in Google Gemini, Microsoft Copilot, Apple AirPlay and Google Cast
• AI Voice ID, AI Concierge, AI Chatbot and AI Search
• Far Field Voice Recognition for hands-free voice control
• AI Magic Remote included
• Home Hub supports Matter-compatible smart home devices
• Ultra-slim OLED design with minimal bezels
• WOW Orchestra compatibility with select LG Soundbars
• Sports Alert keeps you updated on your favourite teams
• LG Channels provides access to free streaming entertainment
• webOS Re Program with software updates for up to 5 years

Specifications

• Model: OLED77C66LA
• Screen Size: 77"
• Resolution: 4K Ultra HD (3840 x 2160)
• Display Technology: OLED evo
• Processor: α11 AI Processor 4K Gen3
• Refresh Rate: 120Hz Native (VRR up to 165Hz)
• HDR Formats: Dolby Vision®, HDR10, HLG
• Audio Output: 40W
• Speaker System: 2.2 Channel
• Dolby Atmos: Yes
• Gaming Features: VRR, ALLM, G-SYNC Compatible, AMD FreeSync Premium
• Smart Platform: webOS
• Voice Assistants: Google Gemini & Microsoft Copilot
• Wireless Connectivity: Wi-Fi & Bluetooth
• TV Dimensions (without stand): 1711 × 982 × 47.1 mm
• Weight (without stand): 23.5kg